About the Role

OpenLoop is seeking an experienced and creative Marketing Web Developer to turn our brand vision and testing hypotheses into high-performing web experiences across multiple brands.  This position will work closely with our design and marketing team, supporting a variety of exciting projects. The ideal candidate will have extensive experience designing user-friendly, interactive features, coupled with a strong emphasis on optimizing website performance.   

Important Notes. Please read! 

• This is a hybrid role. It will require working onsite at our Des Moines office 3 days a week: Tuesdays, Wednesday and Thursdays.
• This is not a traditional software developer role -- we are seeking a WEB developer, to support our marketing team with creative web development skills, familiar with the marketing mindset of building and optimizing websites to support marketing efforts. 
• Ideal applicants will have web development experience specifically in creating and optimizing website content i.e. including landing pages, and various templates, to drive Marketing strategies, towards engagement and conversions.

What You’ll Do:

Duties will include, but not be limited to

• Own the development of our website and landing pages, to support marketing goals.
• Manage 3rd party agencies for additional development support when required.
• Partner with our web design team to translate brand vision and user experience insights into high-performing code.
• Work closely with our SEO team to build and maintain world-class technical SEO and site speed standards.
• Use SEO data (i.e. conversion rate optimization analytics) to quickly deploy experiments to drive higher conversion and expedite our growth.
• Create HTML for marketing emails within HubSpot
• Other duties as assigned

Who You Are

• 7+ years of web development experience, with at least 5 years experience in Wordpress.
• A deep understanding of technical SEO, such as site speed, crawler-friendly site architecture, and structured data.
• Experience with high volume, transactional eComm design.
• Experience collaborating with marketing teams to create website content in partnership with design teams. 
• Troubleshoot bugs, and other performance development-related questions, in order to avoid any down-time for client pages and user traffic.
• Experience using LLM tools such as Claude to expedite development cycles.
• Proficiency in HTML, CSS, JavaScript, and potentially other languages like PHP, Python, or Ruby, that support quality web development.
   
• Understand the correlation of strong web development in relation to marketing concepts, tactics and strategies
• Possess strong communication skills with the ability to interface with numerous stakeholders (a strong ability to articulate thoughts and feedback clearly is a must).
• Technical web expert on critical marketing projects for the company in our rapid stage of growth. 
• Ability to work independently and be comfortable “creating the path” rather than walking it, offering ideas, solutions, and processes to create best practices.
• While not required, the following experience is a plus:
  • Experience working in a startup or fast-growing organization.
  • Experience with designing landing pages and emails within HubSpot.
  • Experience with executing conversion rate optimization experiments.
  • Knowledge of the healthcare industry and related marketing strategies.

As part of our selection process, we’d love to see a little bit of what you can do!  Please be prepared to provide some websites or pages you’ve personally built.