About The Role

OpenLoop is seeking a strategic powerhouse to lead our demand generation engine and fuel our next wave of growth.  

As Director of Marketing, Demand Generation, you'll architect and execute effective activation campaigns that drive awareness, engagement, and qualified leads for our customers.  You'll blend a variety of marketing generation techniques, paired with creativity, and tech-savvy strategy, to reach the right audience at the right time, with the right message. This is a hands-on leadership role for someone who’s just as comfortable building strategy as they are rolling up their sleeves and working side by side with the team. 

Please Note:   This is a hybrid role that requires being onsite 3 days a week (Tuesdays, Wednesday and Thursdays) at our Des Moines, Iowa headquarters.

What You’ll Do:

• Build and lead our new SMB “brick and mortar” (physical health care related businesses) growth marketing programs. Our industry publications cover Meta ads, Google/YouTube Ads, email marketing, conversion rate optimization, etc.
• Lead lifecycle marketing for our self-serve SMB brick and mortar programs helping turn top of funnel interest into customers and customers into high revenue generation customers. 
• Lead team managing “activation” efforts for our brick and mortar customers to drive patient adoption. 
• Lead and build out successful pipeline generation efforts across new markets
• Run account based marketing campaigns for our employer segment, running integrated campaigns across advertising, email, events, direct mail, and more. Coordinate with our SDR/Sales team on running integrated plays. 
• Be available for 10% travel
• Other duties as assigned.

Who You Are

• 10+ years of demand generation marketing experience (high volume self serve B2B SMB experience a plus).
• Experience with key metrics such as CAC, LTV, payback periods and what levers drive these.
• Experience with account based marketing fundamentals. 
• Proven ability to work independently and be comfortable “creating the path” rather than walking it. 
• Recent, hands-on experience, (within the last 3 years) executing campaigns within marketing automation and ad platforms
• Minimum 3 years managing a high performing marketing team in a fast-paced environment
• Strong ability to communicate clearly and concisely within the immediate team, as well as cross-functionally with different departments, and executive levels.
• Fantastic organizational skills with a strong sense of urgency and accountability.
• Bonus Points if you have experience in the following areas:
• Experience working in a startup or fast-growing organization
• Knowledge of the healthcare industry and related marketing strategies