Bringing Real Value to People with Lisa Charlebois
Lisa Charlebois is the Head of Creative in Omada Health. She has been working as a Creative Director for different kinds of industries focusing on advertising. Lisa started her career in Toronto, Canada, and moved to the United States to work for various well-known companies such as SAP, HP, IBM, and Cisco. From these companies, she slid in on to startup life, which led her to Omada Health.
In this episode of MedStreet Journal, Lisa shares the core values of Omada Health and how putting the healthcare participants' interest at best can have a ripple effect on both the employees and business.
“Not only do participants in healthcare lands expect more, but they deserve more” [3:55]
Who is Lisa Charlebois? [00:38]
With over 20 years of experience, Lisa is a Creative Director for different kinds of industries, mostly in the advertising department. She is originally from Canada and had started her career in Toronto and moved to New York to work for prominent companies such as IBM and Cisco. Being in the United States, she has worked for different companies and is now the Head of Creative in Omada Health.
What is Omada Health? [1:38]
For Lisa, the digital healthcare industry is really exciting in terms of how the doctors and healthcare providers are providing real values for patients. According to Lisa, Omada health is now focused on digital care from a human perspective - from mental health offerings and products to disease prevention.
What’s the goal of Omada Health? [3:45]
Lisa believed that everyone in the healthcare industry deserves more. She said that like other future-focused companies, Omada also needs to start finding new ways to work in a way that people want to be engaged with. She said that putting the person (patients) in the center and making sure that Omada is always about providing the most value for the individuals.
What are the obstacles that Omada Health had to face and survive? [5:37]
The healthcare industry is evolving so quickly and the government regulations and different pressures are necessarily on the same level. As things are getting more data-driven, Omada needs to make sure that they would be mindful and respectful of the patient’s information. Lisa said that there should be a corresponding flow as the technology improves, they need to make sure that they still comply with rules and regulation to protect the patients.
Advice to the Omada audience [8:22]
Lisa advises everyone to try and look for the right healthcare that best suits their needs. She said that there may be a lot of people who are just thinking that their situation is not going to change but there are a lot of products that are easily-available which help them take care and take control of their health.
How does Omada connect B2B? [9:55]
Omada focuses on bringing value and awareness. Making employers and health plans realize that having a healthy population provides not only altruistic results but also business value. Investing in employees’ health is a win-win situation.
How much was the knowledge gap between the target people and their awareness? [11:55]
Shaun and Adrian, co-founders and CEO started Omada with the notion of seeing opportunity inputting data analytics and digital health practices to connect with people and help them. Omada has evolved from all-about prevention to providing real value to all kinds of conditions. Being in the space where they always provide the best care for their participants and constantly evolving in different areas, the barriers of having an application of connecting someone through an app has significantly helped make people feel that there are real people available to support them.
Omada working with people one-on-one and building community [17:40]
According to Lisa, as soon as the technology gets ahead of the human best interest, that’s where things feel “funky”. In Omada, they always are mindful of the balance between technology and the value they bring to their participants because, as Lisa said, at the end of the day if it doesn’t help people then what’s the point?
Lisa answers the rapid-fire round of questions. [21:35]