7 Emails to Have In Your Telehealth Re-Targeting Strategy

D2C consumers rarely convert after a single interaction; telehealth is no different. Many visitors spend time researching symptoms, comparing providers, evaluating treatments, or exploring pricing before taking the next step.

That's why telehealth re-targeting strategies are important. By delivering relevant follow-up content after a user engages with your brand, healthcare organizations can stay top-of-mind and continue guiding users through the decision-making process.

What Are Telehealth Re-Targeting Emails?

To make sure we’re all on the same page, in this context, telehealth re-targeting emails are follow-up emails sent after a user engages with your brand. That engagement could include:

• Clicking an email

• Visiting a service page

• Downloading a guide

• Reading educational content

• Exploring pricing

• Starting an intake form

These telehealth marketing emails help healthcare organizations and brands stay top-of-mind, continue educating users, and encourage them to return when they’re ready to move forward.

Why Does Retargeting Matter in Telehealth?

Just like any other D2C brand, once a user engages, the next challenge is keeping them engaged. Effective telehealth re-marketing emails are meant to answer questions, educate, and convert users to take the next step. 

Healthcare email marketing continues to be a high-value channel because it supports precise targeting and ongoing patient engagement. 

Healthcare decisions are rarely impulse purchases. Even highly motivated users may still have questions about:

• Treatment eligibility

• Pricing

• Side effects

• Clinician oversight

• Follow-up care

• How virtual care actually works

This is especially true in rapidly growing care categories like:

• Weight management

• Hormone therapy

• Menopause care

• Longevity

• Sexual health

Different users also require different types of messaging.

For example:

• First-timers may need education and trust-building

• Returning visitors may respond to reminders or testimonials

• Service explorers may want more detailed information about specific treatments or services

Incorporate Personalization and Segmentation

Personalization of content is the name of the game in D2C marketing. Segmentation by patient status, engagement level, and service interest is one of the most effective ways to improve email performance. 

The strongest telehealth marketing emails go beyond generic reminders. Instead, they provide educational content, answer common questions based on user behavior, reinforce credibility, and guide users toward the next step in their journey.

Let’s explore seven types of emails healthcare brands should consider including in their telehealth re-targeting strategy.

Related Content: For a broader look at telehealth marketing, CRO, and patient acquisition strategies, check out our Guide to Marketing Your Telehealth Business.

1. Educational Follow-Up Emails

Educational follow-up emails help users continue learning after they engage with specific content or services. In healthcare email marketing, educational content is especially effective because it helps build trust and positions your brand as a credible resource. 

For example, if a user:

• Downloads a guide

• Explores hormone therapy content

• Clicks on a longevity article

Follow-up educational emails can help answer common questions and continue the conversation. Keeping your brand top of mind.

These telehealth marketing emails may include:

• Treatment explainers

• Symptom education

• FAQs

• Care process overviews

• Clinician videos

Educational emails are especially important for first timers who may still be learning about treatment options and virtual care processes.

2. Abandoned Intake/Cart Emails

It’s common for users to begin intake forms or appointment scheduling flows without completing them. This is a huge interest signal; they just need a bit more support.

Abandoned intake emails help re-engage users who may have:

• Become distracted

• Encountered friction

• Needed more time to decide

• Felt overwhelmed by the process

These emails should focus on simplifying next steps and making it easy to return.

Effective abandoned intake emails are:

• Short

• Supportive

• Mobile-friendly

• Action-oriented

Instead of sounding overly promotional, they should be welcoming and reinforce convenience and clarity.

3. Pricing and FAQ Emails

Questions around pricing, insurance coverage, eligibility, and program details can create friction during the decision-making process. 

If visitors repeatedly explore pricing pages, subscription details, or FAQ sections, follow-up emails can help address common questions around:

• Cost

• Insurance

• Eligibility

• What’s included

• Follow-up care

Pricing and FAQ emails help reduce uncertainty while reinforcing transparency and trust.

These emails can be especially useful for service explorers comparing treatment options or providers.

Since telehealth retargeting is increasingly built around first-party signals like email subscribers, consultation requests, and content downloads, pricing and FAQ emails are a strong way to continue the conversation in a consent-based channel. 

4. Treatment Expectation Emails

Users may be interested in treatment while still feeling unsure about what the process actually involves.

Treatment expectation emails help explain:

• What happens during consultations

• Whether labs are required

• Expected timelines

• Common side effects

• Ongoing support and follow-up care

These telehealth marketing emails can help users feel more prepared and comfortable moving forward with care.

5. Clinician/Brand Credibility Emails

Because patients don't interact with providers face-to-face before booking, credibility and transparency can play an important role in virtual care decision-making. 

Users often want reassurance that:

• Clinicians are qualified

• Treatments are legitimate

• Care is evidence-based

• Support is available throughout the process

Clinician credibility emails can include:

• Provider bios

• Medical expertise

• Accreditation details

• Care philosophy

• Patient support information

These emails work especially well for returning visitors who repeatedly engage with content but haven’t yet converted.

6. Testimonial and Social Proof Emails

Social proof can help users feel more confident about moving forward with care.

Consider sharing:

• Patient testimonials

• Satisfaction ratings

• Success stories

• Treatment outcomes

These trust signals can help reinforce credibility during the decision-making process. 

Whenever possible, align testimonials with the user’s likely interests or concerns.

For example, users exploring menopause care may respond more strongly to patient stories focused on symptom relief and quality-of-life improvements.

Healthcare marketers also report segmentation as one of the most effective tactics, and social proof works best when it’s tailored to the right audience segment. 

7. Re-Engagement Emails

Not every user converts immediately. Some visitors may leave to continue researching treatment options, compare providers, or revisit the decision later. 

Re-engagement emails help bring those users back into the funnel by sharing:

• New educational resources

• Updated services

• Patient stories

• Clinician content

• Reminders about available care

The goal is to stay visible without overwhelming users with excessive messaging.

How to Align Emails With User Behavior

Strong telehealth re-targeting strategies align messaging with user behavior and likely user concerns.

Different actions often require different follow-up approaches.

Successful telehealth marketing emails should be:

• Personalized

• Educational

• Mobile-friendly

• Behavior-informed

• Focused on reducing friction

Retargeting works best when paired with a broader CRO strategy focused on reducing friction and improving the patient journey. Learn more in our blog on improving your telehealth CRO strategy.

Building a More Effective Telehealth Re-Targeting Strategy 

The most effective telehealth marketing emails do more than remind users to return. They provide education, answer questions, build credibility, and help users move forward with confidence.

By aligning email content with user behavior and interests, healthcare organizations can create more relevant experiences, strengthen engagement, and improve conversion opportunities throughout the patient journey.

Reminder to check out our Guide to Marketing Your Telehealth Business for more in-depth email content and more. 

*This content is intended for general informational purposes only and should not be construed as legal advice. For guidance on your specific situation, please consult a licensed attorney.