About The Role

OpenLoop is seeking a talented Demand Generation, Marketing Manager who will lead our customer activation efforts. This position will focus on developing and executing activation strategies that will promote and strengthen customer brands, ultimately driving sales and revenue generation.

NOTE:  This is a hybrid role. It will require working 3 days onsite at our Des Moines office, on Tuesdays, Wednesday and Thursdays and will include some travel, noted below.

What You’ll Do:

• Create awareness, generate interest, and drive qualified leads to support sales and revenue growth through various marketing strategies and tactics

• Attend weekly customer feedback meetings, to listen to their goals, challenges, and ideate ways we can help them grow.

• Use customer data and feedback, towards producing effective strategies that provide a personalized customer experience.

• Be prepared to provide a diverse “arsenal” of brand activation ideas and activities that aim to engage potential customers in meaningful, memorable ways, (i.e. live events, digital interactions, or direct mail / print, onsite activations, influencer partnerships, etc.).

• Project manage the entire execution of customer activation programs and be accountable for guiding internal teams and external agencies to hit deadlines. 

• Execute experiments (we move fast!) with beta customers, dive deep into the analytics, and scale successes quickly. 

• Manage our offerings of “white glove” referral programs, executing these at on-site employee activation events.

• Be available for 30% travel (approx. 3 days out of every 2 weeks) 

• Other duties as assigned

Who You Are: 

• 3-5 years of demand generation marketing experience (D2C experience a plus).

• A data driven marketing guru, understanding key metrics such as CAC, LTV, payback periods and what levers drive these

• Experienced in owning complex, collaborative projects such as a website design or launching an integration ABM campaign.

• Present with exceptional communication skills, confident in being one  of the “faces of the brand” to customers

• Eager to drive and contribute to strategic projects for the company in our rapid stage of growth.

• Possess a strong ability to articulate thoughts and feedback clearly across levels.

• Fantastic organizational skills with a strong sense of urgency and accountability.

• You are strong in the areas of follow through and goal delivery, working with key customers, being accountable to what we say we’re going to do and when we’re going to do it. You create trust with these skills

• Ability to work independently and be comfortable “creating the path” rather than walking it.

• Bonus Points if you have experience in the following areas:

• Experience working in a startup or fast-growing organization

• Experience with high volume, transactional D2C companies 

• Knowledge of the healthcare industry and related marketing strategies.