Video Conferencing is Not Telehealth with Brian Yarnell

December 09, 2020Brian YarnellHealthtechDigitalHealthTelehealth

Brian Yarnell is the President and Co-founder of Bluestream Health. They are changing the way healthcare is delivered. They are dedicated to providing seamless, cost-effective access to healthcare experts throughout the healthcare continuum.

In this episode of MedStreet Journal, we’ll hear about how Brian started his journey and founded a team that created a platform which allows healthcare professionals to instantly request and receive remote video assistance at the point of care across virtually any expertise.

“For us, the biggest accomplishment, I think, we’re proud of is that we’ve taken this thing from idea to being real. I mean, we’re out there and we’re making a difference.” [17:44]

Who is Brian Yarnell? [1:19]

Prior to healthcare, Brian used to manage enterprise technology platforms in digital media and business intelligence analytics. During this stint, he got an offer from an organization that was academic to build up a product portfolio that would solve health disparities. This is when he discovered that healthcare has some eye-opener opportunities when it comes to implementing, purchasing, and delivering solutions.

Out of this academic entity, he started a healthcare-related product and eventually sold it. After that, he got together with his co-founders in Bluestream and brainstormed about a platform that would be able to address workflow issues on a grand scale.

How does Bluestream attract the right kind of people? [5:01]

Bluestream started as a small organization with limited resources and they’ve thought that to make the biggest impact, they have to go on business-to-business to consumers. In a nutshell, Bluestream’s customers are not the consumers. They are white-labeled and they market their solutions directly to major healthcare organizations like hospitals, insurance companies and third-party organizations.

What are the challenges when it comes to getting people’s buy-in? [6:22]

According to Brian, care is transitioning out of the hospital with or without pandemic. There is a way to deliver better care and it involves engaging patients at home in the different organizations or different care locations. Integrating virtual care workflow throughout a patient journey is the challenge that a lot of these organizations have.

Case Studies using Bluestream [7:51]

There are multiple case studies that use Bluestream and one of these is MedStar. They’ve been able to deliver close to a million virtual visits using BlueStar since the pandemic. According to Brian, it wasn’t just that engaging patients, instead, Bluestream sat down with MedStar and they’ve figured out that they need to have an effective approach such as direct integration.

Brian discusses the potential of telehealth in the industry [11:20]

Brian said that five years ago when they found Bluestream, they already saw the future. They call it “democratizing access to healthcare”. According to him, too many systems were too heavy, complicated, and costly. Bluestream’s vision was to create a lightweight and simple platform as a service that can be used to help healthcare providers have access to care for all patients' populations.

Bluestreams success [15:25]

Brian believes that one of Bluestream's key to success is focus. There are larger horizontal organizations that want to get into the healthcare game or in a healthcare field because they’ve been influenced by their customers but some don’t have the focus to do it properly.

Bluestream’s accomplishments milestone-wise [17:06]

For Brian, it is where they are with the business and how many sessions they’re delivering. From idea to being real and making a difference. When Bluestream started, the reporting would show single to three-digit numbers of sessions happening in a day. Over 6 months, they’ve gone to run major healthcare deliveries across the country such as MedStar Health, New York City Health and hospitals, etc.

Brian answers the rapid-fire round of questions. [18:30]

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