How to Add Longevity Programs to Your Medspa (Step-by-Step Guide)

Medspas have long sat at the intersection of aesthetics, wellness, and confidence, but client expectations are shifting.

Today’s clients aren’t only looking for short-term aesthetic results. They’re asking how to maintain energy, resilience, metabolism, and confidence as they age. 

That shift has created a natural opportunity for medspas, along with a common question: “How to offer longevity at my medspa?”, while complementing existing services. That’s what we aim to discuss today!

This guide covers:

• What longevity looks like in a medspa setting

• Why medspas are well positioned to offer longevity

• Popular longevity offerings and their revenue potential

• The main longevity business models (including white-label virtual care)

• A practical, compliant step-by-step launch guide

What Offering Longevity Means at Your Medspa

Longevity care focuses on extending healthspan, the years a person feels strong, energized, and capable, not just lifespan.

In a medspa context, longevity typically supports:

• Energy, recovery, and resilience

• Inflammation and metabolic balance

• Hormonal health and healthy aging (where medically appropriate)

• Preventive insight before decline becomes obvious

Longevity doesn’t replace aesthetic treatments. It supports and enhances outcomes by addressing internal factors that influence how clients look, feel, and age over time.

Rather than relying on episodic aesthetic treatments or seasonal promotions, longevity programs help med spas support clients continuously, building longer-term relationships with clearer outcomes.

To better understand how longevity care is applied across healthcare, this guide on how to start a longevity clinic provides a useful foundation before exploring medspa-specific execution.

How Big is The Longevity Market?

The longevity and aesthetic wellness market is expanding rapidly, with direct relevance for medspas. Let’s dive into some of the key areas and signals we’re seeing.

Consumer Search Demand

Longevity Therapies

Anti-Aging Market

Medical Aesthetics/Medspa 

Underlying Driver 

Why Medspas Are Well-Positioned to Offer Longevity

For many owners, longevity can also help answer a broader business question: “How do I grow my medspa?” without relying solely on promotions or one-time procedures?”

Medspas already have several built-in advantages when it comes to longevity care.

Trust and repeat engagement.

Clients return regularly for aesthetic treatments, building long-term relationships and a high level of confidence in provider recommendations.

A proactive, maintenance-driven mindset.

Medspa care is inherently preventative, focused on preserving skin health, energy, and appearance over time, not reacting to problems after they arise.

A natural next step in the client journey.

After achieving aesthetic results, many clients ask, “How do I maintain this?” or “What supports results long-term?” Longevity services give medspas a clear, structured way to extend care beyond single treatments.

Most Popular Longevity Add-Ons for MedSpas and their Revenue Potential

1. IV Therapy & Wellness Injections

Why: Fast results, familiar to MedSpa clients, easy repeat visits What patients want: Energy, glow, immunity, recovery

Typical offerings:

• NAD+ IV therapy or injections

• Vitamin & antioxidant IVs

• B12 and metabolic injections

• Hydration and recovery blends

Revenue potential: High-frequency visits + memberships

2. Hormone Optimization (Men & Women)

Why: Extremely sticky, long-term programs What patients want: Energy, mood, weight stability, sleep, aging support

Common focus areas:

• Perimenopause & menopause support

• Andropause support

• Thyroid optimization

• Bioidentical hormone programs

Revenue potential: Monthly programs can help with strong retention, particularly for medspas evaluating how to offer HRT within a structured longevity model.

Related Content: How to Start a Hormone Replacement Therapy Company

3. Peptide Therapy

Why: Perfect bridge between aesthetics and longevity What patients want: Better skin, recovery, sleep, body composition

Popular categories:

• Skin & collagen support

• Recovery & anti-inflammatory support

• Sleep & cognitive support

• Muscle & tissue repair support

Revenue potential: Add-on friendly + recurring protocols

4. Regenerative & Aesthetic Longevity Treatments

Why: Your medspa differentiator What patients want: Look younger while aging better

High-demand services:

• Regenerative facial treatments

• Microneedling with advanced biologics

• Hair restoration programs (Hair Loss)

• Skin tightening & body contouring

Revenue potential: High-ticket treatments + bundled plans

5. Medical Weight Loss & Metabolic Optimization Programs

Why: This can become an anchor program What patients want: Safe, supervised, sustainable weight loss, not crash dieting

Common elements:

• Medical weight loss programs (GLP-1s)

• Body composition tracking (not just scale weight)

• Metabolic health & inflammation reduction

• Lifestyle, nutrition, and behavioral support

• Ongoing check-ins and progress optimization

Revenue potential: Long-term programs + bundled IVs, injectables, peptides, and aesthetics

Related Content: How to Start a Medical Weight Loss Company

Strategic Questions to Ask Before Adding a New Service

Rather than focusing on short-term revenue alone, many medspas evaluate longevity offerings through a strategic lens, asking questions tied to: how do I grow my medspa beyond traditional aesthetics? Here are some questions to consider when choosing.

• Does this keep clients engaged between treatments?

• Does it support long-term relationships over one-time procedures?

• Does it extend care beyond in-spa services into ongoing wellness?

• Does it align with interest in proactive aging and optimization?

When implemented thoughtfully, longevity offerings can serve as both an extension and expansion of medspa care, supporting sustainable growth through deeper engagement and broader access rather than transactional volume alone.

Longevity Business Model Options for Medspas

Once you determine what longevity services you’d like to offer at your medspa, it’s important to nail down the business model you’ll use when evaluating the core question: “how to offer longevity at my medspa?” 

Below, we’ll dive into the pros and cons of in-person, virtual, and hybrid business models for longevity treatments.

In-Person Longevity Program

Pros

• Aligns with patient preference for in-person aesthetic and wellness services

• Allows longevity conversations during existing treatment visits

• Supports services requiring physical exams, injections, or devices

Cons

• Higher fixed costs for space, staffing, and inventory

• Growth tied to local patient volume

• Less flexibility for patients who travel or relocate

Best model for:

• Established medspas with strong local demand

• Practices extending longevity through on-site services

• Clinics equipped to manage medical staffing and compliance

Virtual Longevity Program

Pros

• Generally lower overhead than in-spa expansion

• Faster launch without added space or on-site staff

• Expand beyond local geography

• Supports recurring, program-based engagement

Cons

• Some patients prefer in-person treatments

• May require comfort with digital patient acquisition

Best model for:

• Medspas expanding longevity beyond their local market

• Practices offering education, prescribing, or monitoring-based longevity services

• Medspas evaluating longevity as a scalable service line before investing in on-site expansion

Hybrid Longevity Program

Pros

• Combines in-person treatments with virtual follow-up

• Maintains continuity between aesthetic or wellness visits

• Extends services without duplicating space

• Can leverage external medical and telehealth infrastructure

Cons

• Requires coordination across in-spa and virtual workflows

• Introduces multiple care pathways that must be clearly defined

Best model for:

• Medspas with an established patient base

• Medspas positioning longevity as a long-term extension of care

• Brands focused on continuity as patient needs evolve over time

• Medspas looking to offer in person and virtual treatments

Longevity compliance considerations 

As with any health treatment or program, there are compliance and legal frameworks to consider before launching. Here are some to consider as you start, but you should always contact a licensed attorney regarding any legal concerns.

• Licensure and where you practice:care legally occurs where the patient is located. If you serve multiple states or plan to go virtual, be sure to secure appropriate licensure/registrations and verify patient location each visit.

Note: OpenLoop®’s nationwide network of pre-credentialed clinicians makes it easy to staff and scale add-on services for your Medspa. 

• HIPAA and vendor BAAs: Use HIPAA-compliant tech and Business Associate Agreements for EHR, video, messaging, eRx, payments, cloud storage. 

• FTC Guidelines: Always be up-to-date on and adhere to the latest FTC guidelines when marketing or making claims about your services.

Step-by-Step: How to Add Longevity Services to Your Medspa

Step 1: Identify The Right Clients to Start With

Focus on groups where longevity feels like a natural extension of aesthetic care:

• Anti-aging clients seeking longer-lasting results

• Clients asking about energy, hormones, or weight changes

• Adults ages 35 – 65 focused on prevention and optimization

• Membership clients invested in ongoing care

• High-frequency treatment clients looking for more comprehensive plans

Step 2: Map a Simple Medspa Longevity Pathway

Think in modules, not one complex program:

• Intake screens (energy, sleep, stress, skin health, lifestyle)

• Clear criteria for aesthetic-led vs. medically co-managed care

• Defined next steps: education, monitoring, or virtual consults

• Longitudinal tracking with clear follow-up cadence

Pro Tip: OpenLoop’s white-labeled, turnkey longevity program offers pre-built protocols developed by our Chief Medical Officer and team of clinical leaders.

Step 3: Set Up Legal, Financial, and Compliance Guardrails

Longevity adds a new service layer. Plan for:

• Contracting for virtual medical services (if applicable)

• SOPs for intake, consent, and documentation

• HIPAA and security review for new tools

• Marketing review process 

• Lab and pharmacy coordination workflows, if included

Pro Tip: OpenLoop’s infrastructure has all legal, financial and compliance frameworks built-in.

Step 4: Build a Tech Stack That Supports Continuity

You don’t need more tools, just a better flow:

• Digital scheduling and intake

• Secure video and messaging

• Brandable patient portal

• Longitudinal documentation workflows

• eRx and labs if medically co-managed

 Well-designed portals should reduce manual work over time.

Step 5: Assign Ownership Between Visits

Longevity works when someone owns follow-through:

• Clinical lead as program owner

• Care coordinator for education and follow-ups

• Virtual clinical support if co-managed

Pro Tip: OpenLoop’s longevity program comes with ongoing patient support through our Care Coaching. Patients meet with a licensed CMA at their desired cadence to discuss their treatment. We’ve seen a 30% increase in retention when Care Coaching is used.*

Step 6: Package longevity as a plan, not a menu

Clear, client-friendly formats work best:

• Skin + Longevity memberships

• Energy + Metabolic support tracks

• Hormone + Aging well tracks

Step 7: Establish a Marketing and Program Promotion Plan

To support consistent enrollment, at a minimum, plan for:

• One clear place to learn more: A dedicated page or section on your website that clearly explains the longevity program.

• Marketing channels: Use channels your patients already engage with, such as in-spa conversations, email, or simple social posts to introduce and upsell the program.

• A defined enrollment path: Clearly outline how patients enroll, whether through a form, patient portal, or scheduled follow-up.

• A follow-up loop or re-engagement campaign: Have a process to re-engage patients who express interest but don’t enroll immediately.

• Basic conversion tracking: Monitor how many patients view the program, inquire, and enroll to understand patient drop-off and conversion.

Step 8: Launch with Client Intent in Mind

Lead with what clients already ask about:

• Getting better, longer-lasting aesthetic results

• Energy and confidence as they age

• Supporting skin health from the inside out

• Feeling better, not just looking better

Support with local SEO, in-spa scripts, email/SMS, and partnerships.

Add Longevity Programs to Your Medspa in as Little as Two Weeks with OpenLoop

Longevity care fits naturally within medspas, but delivering it successfully requires the right infrastructure.

With OpenLoop, medspas can extend services beyond the spa and experience the revenue benefits without taking on new operational or regulatory burdens.

OpenLoop provides:

• Completely turnkey longevity programs white-labeled under your brand.

• Fully managed staffing with a 50-state network of clinicians; no additional hiring needed.

• A low lift, high-margin offering to boost your practices revenue and LTV.

• End-to-end legal, financial, and compliance frameworks built in.

• 24/7/365 patient support so no patient is left behind.

• Access to robust pharmacy and lab networks, where lawful.

• Trusted by over 3 million patients annually, supporting 300k visits per month, with a 4.9 TrustPilot rating and 4.6 Google rating.

With OpenLoop, longevity feels like a simple extension to your services, not an operational burden.

Interested in how you can add longevity to your services? Contact us today!

*Based on internal data showing the Month 3 retention delta for July - August 2025 signup cohorts.

*This content is intended for general informational purposes only and should not be construed as legal advice. For guidance on your specific situation, please consult a licensed attorney.