How to Add Longevity Services to Your Dental Practice (Step-by-Step Guide)

Dental care has always been “rooted” in longevity.

Preventive hygiene, periodontal care, and airway or TMJ screenings all aim to preserve function and resilience over time.

Patient expectations have shifted toward a healthspan approach linking oral health to energy, sleep, inflammation, and long-term quality of life.

For dentists exploring how to offer longevity at your dental practice, this shift creates a clear opportunity to integrate longevity services without operational disruption or altering your identity.

This guide covers:

• What longevity looks like in a dental setting

• Why dental practices are well positioned to offer longevity

• The main business models 

• A step-by-step guide of how to add longevity to your chiropractor practice

What Longevity Means in a Dental Practice

When evaluating how to offer longevity at your dental practice, the focus is on protecting the foundations of health that start in the mouth:

• Inflammation control and periodontal stability

• Airway and sleep screening

• Jaw function, TMJ, and chronic tension patterns

• Preventive insight before decline becomes obvious

For dental practices, longevity enables care beyond routine visits, allowing you to support patients between appointments and across long-term outcomes linked to oral inflammation, sleep, and function.

To better understand how longevity care is applied across healthcare, this guide on how to start a longevity clinic  provides a useful foundation before exploring dental-specific execution.

How Big is The Longevity Market?

Strong Market Growth Signals Increased Patient Interest

The longevity and wellness market is expanding rapidly, with direct relevance for chiropractors. Let’s dive into some of the key areas and signals we’re seeing.

Consumer Search Demand

Longevity Therapies

Anti-Aging Market

Medical Aesthetics/Medspa 

Underlying Driver 

Dentistry plays a unique role in this market expansion:

• Research consistently links periodontal disease and chronic oral inflammation to cardiovascular disease, diabetes, cognitive decline, and all-cause mortality– key drivers of aging and long-term health outcomes. (American Dental Association, Oral-Systemic Health)  

Why Dental Practices Are Well-Positioned to Offer Longevity

Dental practices already have several built-in advantages when it comes to longevity care.

• Trust and frequency. Patients often see their dentist and hygienist on a regular cadence, creating a strong foundation for ongoing guidance and preventive conversations.

• A prevention-first mindset. Dentistry is inherently preventive, focused on maintaining oral health, function, and stability over time, not just treating acute problems.

• A natural transition point. Many patients complete restorative or periodontal treatment and ask, “How do I keep this from coming back?” Longevity services provide a clear, structured answer to that question.

A simple way to position longevity: patient care shouldn’t stop after the first visit.

Most Popular Longevity Add-Ons for Dental Practices and Their Revenue Potential

1. Medical Weight Loss & Metabolic Health Support

Why: This can become an anchor program that improves oral health outcomes What patients want: Safe, supervised, sustainable weight loss—not crash dieting

Common elements:

• Clinically guided medical weight loss programs

• Body composition tracking (not just scale weight)

• Metabolic health & systemic inflammation reduction

• Lifestyle, nutrition, and behavioral support Ongoing check-ins and progress optimization

Revenue potential: Long-term programs + bundled oral health, airway, and wellness services

Related Content: How to Start a Medical Weight Loss Company

2. Sleep, Airway & Recovery Optimization

Why: Poor sleep and airway issues directly impact oral health and healing What patients want: Better sleep, reduced fatigue, and improved recovery

Common elements:

• Sleep optimization programs

• Airway health support and screening

• Bruxism and jaw tension support

• Fatigue and stress reduction protocols

Revenue potential: Recurring programs + integration with dental sleep and TMJ services

3. Inflammation & Immune Support Programs

Why: Systemic inflammation drives periodontal disease and delayed healing What patients want: Healthier gums, faster healing, better long-term outcomes

Common elements:

• Inflammation reduction protocols

• Immune system support programs

• Nutrient and antioxidant support

• Post-procedure recovery optimization

Revenue potential: Add-on programs tied to periodontal care, implants, and surgery

4. Regenerative & Aesthetic Longevity (Dental-Adjacent)

Why: Patients want oral health to align with facial and aesthetic outcomes What patients want: Confidence, faster healing, better appearance

Common elements:

• Post-procedure tissue recovery support

• Smile-adjacent facial wellness programs

• Skin, collagen, and tissue health support

• Recovery-focused aesthetic longevity services

Revenue potential: High-margin add-ons bundled with cosmetic and restorative dentistry

5. Functional & Longevity Diagnostics

Why: Objective data helps connect oral health to whole-body health What patients want: Clear answers behind inflammation, fatigue, and slow healing

Common elements:

• Inflammation and metabolic markers

• Stress and hormone-related testing

• Oral–systemic health assessments

• Progress tracking to personalize care plans

Revenue potential: One-time testing that drives enrollment into ongoing care programs

Dental practices can grow longevity revenue by leading with airway, sleep, and oral-systemic health, then layering inflammation reduction, TMJ and stress-load management, regenerative support, and diagnostics as extensions of preventive dental care.

Strategic Questions to Ask Before Adding a New Service

It’s important to also consider the longer term benefits of longevity add-ons. Here are some questions to consider when choosing.

• Does this help retain dental patients long term?

• Does it support continuity beyond episodic cleanings and procedures?

• Does it expand how dental care can be delivered preventively?

• Does it align with what dental patients are already asking about (sleep, inflammation, aging)?

When implemented thoughtfully, longevity offerings can serve as both an extension and expansion of dental care, supporting sustainable growth through deeper engagement and broader access rather than transactional volume alone.

Longevity Business Model Options for Dental Practices

Once you determine what longevity services you’d like to offer at your practice, it is important to nail down what business model you’ll be using. Below, we’ll dive into the pros and cons of in-person, virtual, or hybrid business models for longevity treatments.

In-Person Longevity Program

Pros

• Builds directly on existing dentist–patient relationships and in-office trust

• Aligns with patients who prefer in-person care environments

• Keeps all services consolidated within the physical practice environment

Cons

• Constrained by chair availability, staffing, and clinic hours

• Limited to the existing local patient base

• Requires additional training, workflows, and oversight.

Best model for:

• Single-location practices focused on high-touch, local care

• Dentists looking to pilot longevity services on a small scale

Virtual Longevity Program

Pros

• Extends access beyond in-office visits

• Generally lower overhead than in-practice expansion

• Support recurring, program-based engagement

Cons

• Some patients prefer in-person

• Can require digital familiarity for acquisition 

Best model for:

• Dental practices  interested in longevity services that extend beyond local markets

• Practices desiring longevity programs that remain accessible regardless of patient location or travel

• Dental practices evaluating longevity as a scalable service line before committing to additional on-site resources

Hybrid Longevity Program

Pros

• Combines in-office dental assessments with virtual follow-up 

• Supports patient engagement between visits

• Aligns preventive dentistry with longevity goals

Cons

• Requires coordinated in-clinic and virtual workflows

• Introduces care pathways that must be clearly explained to patients

Best model for:

• Practices focused on long-term, preventive patient relationships

• Multi-location or growth-oriented practices seeking scalable longevity offerings

If you’re curious how similar preventive programs are implemented across healthcare, check out resources like how to start a weight loss clinic or how to start an HRT company

 Longevity compliance considerations 

As with any health treatment or program, there are compliance and legal frameworks to consider before launching. Here are some to consider as you start, but you should always contact a licensed attorney regarding any legal concerns.

• Licensure and where you practice:care legally occurs where the patient is located. If you serve multiple states or plan to go virtual, be sure to secure appropriate licensure/registrations and verify patient location each visit.

Note: OpenLoop®’s nationwide network of pre-credentialed clinicians makes it easy to staff and scale add-on services for your Medspa. 

• HIPAA and vendor BAAs: Use HIPAA-compliant tech and Business Associate Agreements for EHR, video, messaging, eRx, payments, cloud storage. 

• FTC Guidelines: Always be up-to-date on and adhere to the latest FTC guidelines when marketing or making claims about your services.

Step-by-Step: How to Add Longevity Services to Your Dental Practice

Longevity programs offer a strategic answer to common questions like “how do I scale my dental practice?” or “how do I grow my dental practice?” while maintaining a preventive, patient-first model. The guide below outlines how to offer longevity at your dental practice in a structured, and compliant-first way.

Step 1: Identify the Right Patients to Start With

Focus on groups where longevity feels like a natural next phase of care:

• Perio patients needing long-term stability

• Patients asking about sleep, snoring, fatigue, or jaw tension

• Adults ages 35 – 65 who are prevention-minded

• Cosmetic patients investing in long-term confidence

• High-frequency hygiene patients seeking a bigger-picture plan

Step 2: Map a Simple Dental Longevity Pathway

Think in modules, not one complex program:

• Intake screens (sleep, bruxism, bleeding, fatigue, lifestyle)

• Clear criteria for dental-managed vs. medical co-managed care

• Defined next steps: education, monitoring, or virtual consults

• Longitudinal tracking with clear follow-up cadence

Pro Tip: OpenLoop’s white-labeled, turnkey longevity program offers pre-built protocols developed by our Chief Medical Officer and team of clinical leaders.

Step 3: Set Up Legal, Financial, and Compliance Guardrails

Longevity adds a new service layer. Plan for:

• Contracting for virtual medical services (if applicable)

• SOPs for routing, consent, and documentation

• HIPAA and security review for new tools

• Marketing review for longevity claims

• Lab and pharmacy coordination workflows, if included

Pro Tip: OpenLoop’s infrastructure has all legal, financial and compliance frameworks built-in.

Step 4: Build a Tech Stack That Supports Continuity

You don’t need more tools, just better flow:

• Digital scheduling and intake

• Secure video and messaging

• Brandable patient portal

• Longitudinal documentation workflows

• eRx and labs if medically co-managed

Well-designed portals should reduce manual work over time.

Step 5: Assign Ownership Between Visits

Longevity programs work when someone owns the “between visits” experience:

• A hygiene lead as program champion

• A patient care coordinator for education and follow-ups

• A virtual clinical team if medical co-management is included

Pro Tip: OpenLoop’s longevity program comes with ongoing patient support through our Care Coaching. Patients meet with a licensed CMA at their desired cadence to discuss their treatment. We’ve seen a 30% increase in retention when Care Coaching is used.

Step 6: Package Longevity as a Plan, Not a Menu Item

Examples of packages to consider:

• Perio + Prevention memberships

• Airway + Sleep tracks

• Performance + Recovery tracks

Step 7: Establish a Marketing and Program Promotion Plan

To support consistent enrollment, at a minimum, plan for:

• One clear place to learn more: A dedicated page or section on your website that clearly explains the longevity program.

• Marketing channels: Use channels your patients already engage with, such as in-spa conversations, email, or simple social posts to introduce and upsell the program.

• A defined enrollment path: Clearly outline how patients enroll, whether through a form, patient portal, or scheduled follow-up.

• A follow-up loop or re-engagement campaign: Have a process to re-engage patients who express interest but don’t enroll immediately.

• Basic conversion tracking: Monitor how many patients view the program, inquire, and enroll to understand patient drop-off and conversion.

Step 8: Launch with Patient Intent in Mind

Lead with what patients already ask about:

• Preventing gum disease

• The connection between sleep and oral health

• Reducing inflammation 

• Stopping teeth grinding 

• Support with local SEO, in-practice scripts, email/SMS, and partners

Launch Longevity for Your Dental Practice in Just a Few Weeks

Longevity care fits naturally within dental practices,  but delivering it successfully requires the right infrastructure.

With OpenLoop, chiropractors can extend care beyond the office without taking on new operational or regulatory burdens.

OpenLoop provides:

• A turnkey offering with operations built-in under your practice

• Fully managed staffing with a 50-state network of clinicians; no additional hiring needed.

• A low lift, high-margin offering to boost your practices revenue and LTV.

• End-to-end legal, financial, and compliance frameworks

• 24/7/365 patient support so no patient is left behind

• Access to robust pharmacy and lab networks, where lawful

• Trusted by over 3 million patients annually, supporting 300k visits per month, with a 4.9 TrustPilot rating and 4.6 Google rating

For dental practices, this means longevity services feel like a natural extension of care, not a separate business.

Interested in how you can add longevity to your services? Contact us today!

*This content is intended for general informational purposes only and should not be construed as legal advice. For guidance on your specific situation, please consult a licensed attorney.