How to Start a Men’s Health Company (Step-by-Step Guide)

If you’re exploring how to start a men’s health company or clinic, this guide covers the essentials. You’ll learn how to:

• Define your niche across testosterone, longevity, hair restoration, and medical weight loss

• Build the clinical and digital foundation for scalable, compliant care

• Design patient experiences that drive retention and results

• Launch a men’s health brand that stands out in a fast-growing market

What Is a Men’s Health Company?

Men’s health companies deliver specialized care in hormones, sexual health, metabolism, and longevity. Common focus areas include:

• Testosterone Replacement Therapy (TRT) and andropause management

• Erectile dysfunction (ED) and sexual health optimization

• Hair loss prevention and regrowth therapies

• Medical weight loss using medications like GLP-1s

• Performance and energy optimization, including peptides or nutritional support

How Big Is The Men’s Health Industry?

The market for treatments aimed at men’s sexual and hormonal health is already in the multi-billion-dollar range and growing steadily. 

The TRT market alone represents more than $2.3 billion and continues to grow with improved telehealth access. Nearly 40% of men over 45 experience low testosterone, yet only about 10% receive treatment.

Meanwhile, the global ED drugs market was estimated at $2.92 billion in 2024.

How Much Does It Cost to Start a Men’s Health Company?

Startup costs vary by model. Key cost factors include:

• Clinician and support team hiring

• HIPAA- and DEA-compliant technology setup

• EHR, lab, and pharmacy integrations

• Marketing and patient acquisition

• Licensure and legal formation

Partnering with a white-label telehealth provider like OpenLoop can drastically reduce startup time and infrastructure costs while enabling national reach.

Why Patients Choose Men’s Health Programs

Men’s health programs appeal to those who want real, lasting change — not just symptom fixes.

What drives demand:

• Confidence and performance: Personalized care for energy, focus, and physical vitality.

• Privacy and access: Telehealth reduces stigma and fits into busy lives.

• Integrated care: Connected solutions across hormones, metabolism, and mental health.

• Ongoing results: Membership and subscription models foster accountability and trust.

Popular Treatments for Men’s Health Clinics

The most successful men’s health companies offer comprehensive, evidence-based care that extends beyond hormones. Today’s clinics often blend medical therapy with lifestyle and preventive wellness.

Hair Regrowth Treatment

Hair restoration programs are a popular offering in men’s health companies. 

• Prescription medications: Oral finasteride is commonly prescribed to block DHT, the hormone responsible for follicle shrinkage and male-pattern hair loss.

• Topical treatments: Minoxidil foams or liquid solutions increase scalp circulation and support regrowth.

• Combination therapies: Custom blends that pair oral and topical treatments for enhanced results.

• Nutritional support: Over-the-counter supplements, such as biotin, saw palmetto, collagen, pumpkin seed oil, and rosemary oil, to promote scalp and hair health.

• Specialized shampoos: Medicated or anti-fungal shampoos that reduce inflammation and support a healthy scalp environment.

Common men’s hair loss medications include: 

• Finasteride (oral)

• Minoxidil (topical)

• Dutasteride (oral, in some clinics)

Sexual Health

Sexual wellness continues to drive demand for men’s health programs, particularly those delivered via telehealth.

• Erectile dysfunction (ED) care: Oral and topical medications that increase blood flow and support sexual performance.

• Premature ejaculation (PE) treatment: Behavioral therapy, topical desensitizing agents, or prescription medication options tailored to each patient.

• Testosterone support: Oral, topical, and injectable treatments that stimulate natural hormone production. 

Common men’s performance medications include: 

• Sildenafil (oral)

• Tadalafil (oral)

• Topical lidocaine or prilocaine

• Enclomiphene (oral)

Weight Management

Weight-management programs combine clinically guided medication with nutrition and exercise support.

• GLP-1: Injectable or oral therapies that mimic natural hormones to reduce appetite and improve metabolic function.

• Oral combination therapy: Physician-guided use of medications that support appetite control, insulin sensitivity, and energy metabolism.

• Lifestyle integration: Structured plans including nutrition guidance, movement programs, and follow-up visits.

Common medical weight loss medications include: 

• Semaglutide (injectable or oral)

• Tirzepatide (injectable)

• Bupropion and naltrexone (oral)

• Metformin (oral)

• Topiramate (oral)

Cardiometabolic Health

Cardiometabolic care complements weight management and longevity programs by addressing heart and metabolic function.

• Risk screening: Blood pressure, cholesterol, and glucose testing to identify early cardiovascular or metabolic risks.

• Medication support: Clinician-guided use of therapies that improve insulin sensitivity and cholesterol balance.

• Lifestyle modification: Nutrition, exercise, and stress-reduction plans to support heart health and sustained weight loss.

• Ongoing monitoring: Regular lab reviews and progress tracking to maintain safe, measurable results.

Common cardiometabolic medications include:

• Metformin (oral)

• Atorvastatin or rosuvastatin (oral)

• ACE inhibitors or ARBs (oral)

• Beta blockers (oral)

Stress & Mental Health Management

Men’s health programs are increasingly addressing the mental and emotional components of wellness — recognizing how mood, motivation, and stress impact overall performance.

• Therapy and coaching: Virtual or in-person counseling focused on stress management, anxiety reduction, and performance optimization.

• Medication management: Clinically supervised prescriptions that help balance mood and improve focus.

• Whole-person care: Integrating mental health support with hormonal or metabolic treatments for comprehensive outcomes.

Skin & Anti-Aging

Aesthetic care has become a natural extension of men’s wellness.

• Anti-aging regimens: Daily skincare products containing retinoids, peptides, antioxidants, and hydrating ingredients to address visible signs of aging. 

• Dermatology care: Virtual consultations and treatment plans for acne, inflammation, or other skin concerns.

Common men’s dermatology medications include:

• Tretinoin or adapalene (topical)

• Clindamycin or erythromycin (topical)

• Doxycycline or minocycline (oral)

• Benzoyl peroxide (topical)

• Isotretinoin (oral)

Longevity and Performance Optimization

Longevity care is becoming a defining pillar of men’s health programs. These services focus on extending healthspan — the years a person stays strong, energetic, and disease-free.

Clinics may offer:

• Hormone optimization: Balanced testosterone and other hormone therapies to support muscle mass, recovery, and mood.

• Nutrient therapy: Vitamin and amino-acid infusions or supplements for cellular repair and energy metabolism.

• Metabolic and biomarker testing: Comprehensive panels to track inflammation, insulin sensitivity, and cardiovascular health.

Lifestyle coaching: Personalized exercise, nutrition, and sleep plans that integrate with clinical care.

Common men’s longevity medications include:

• Sermorelin (injectable

• NAD+ therapy (injectable or IV)

• Peptide therapies

• Metformin (oral)

• Low-dose naltrexone (oral)

What Business Model is Right for Your Men's Health Company?

Men’s health companies generally operate under one of three models:

Start a Men’s Health Telehealth Brand

Pros

• Low overhead and fast time to market

• Reaches patients across licensed states

• Integrates with partner pharmacies and home diagnostic labs

Cons

• Requires strong digital marketing and brand trust

• Must navigate multi-state telehealth and prescribing laws

Start a Men’s Health In-Person Clinic

Pros

• Builds local credibility and repeat relationships

• Enables on-site injections, IV therapy, and lab testing

• Ideal for hands-on care and physical evaluations

Cons

• Higher overhead for staff, space, and equipment

• Limited scalability outside your region

• Slower setup and regulatory timelines

Start a Hybrid Men’s Health Company

Pros

• Combines in-person trust with telehealth convenience

• Allows continuity for patients who travel or relocate

• Attracts employers or payers seeking flexible care models

• Can partner with a white-label telehealth provider like OpenLoop for clinician staffing, EHR, and compliance

Cons

• Requires coordination across virtual and local workflows

• Added regulatory complexity across multiple states

What Tech Is Needed To Start a Men’s Health Clinic?

No matter what business model you employ, your technology infrastructure determines how effectively you can scale your business while staying compliant.

Key technology requirements include:

• Electronic Health Record (EHR): A HIPAA-compliant system for documenting encounters, storing lab results, and managing prescriptions. 

• Patient Intake & Scheduling: Online intake forms that gather patient details and seamlessly connect to scheduling and telehealth eligibility checks.

• Telehealth Platform: If going virtual or hybrid, you need secure video and asynchronous messaging capabilities for consultations, follow-ups, and renewals.

• Pharmacy & Lab Integration: Direct integrations with DEA-registered pharmacies and CLIA-certified labs for fulfillment and test ordering.

• Website & Conversion Tools: A professional, SEO-optimized site (WordPress, Webflow, or Squarespace work well) with clear CTAs, lead forms, and patient education content.

• Marketing & Analytics Tools: Email and SMS automation, ad tracking, and analytics dashboards to measure ROI and retention.

Compliance and Regulatory Considerations

Men’s health companies must balance speed with safety.

• Licensure & supervision: Verify clinician credentials in each state of operation.

• DEA compliance: TRT is regulated as a Schedule III controlled substance, requiring DEA registration and adherence to telehealth prescribing rules.

• HIPAA & data security: Use platforms that meet all privacy and security standards.

• Pharmacy & fulfillment: Partner only with DEA-registered and state-licensed pharmacies.

• Marketing compliance: Review ads and web copy for FTC and medical marketing accuracy.

Step-by-Step: How to Start a Men’s Health Company

1. Define Your Focus and Audience

Before diving into operations, define who your men’s health clinic will serve and what outcomes you’ll deliver. Not every man needs the same type of care — and not every clinic should try to cover every category from day one.

Start by identifying your core patient audience.

Common segments include:

• Men 30–55 seeking hormone balance, longevity, or improved energy.

• Middle-aged men focused on weight management and metabolic health.

• Younger adults interested in preventive wellness or performance optimization

Next, choose one or two primary service lines that align with those goals — for example:

• Testosterone replacement and longevity optimization

• Medical weight loss and metabolic testing

• Hair restoration and confidence-building care

Launching with a focused scope helps you build credibility, maintain compliance, and refine your care model before expanding into additional programs.

A clear audience and a limited set of pathways allow you to scale intentionally and deliver consistent, measurable results.

2. Design Your Care Journey

• Screening: Assess symptoms, labs, and eligibility for safe prescribing.

• Evidence-based care plans: Combine hormones, nutrition, and lifestyle guidance for holistic results.

• Follow-ups: Schedule regular check-ins and lab reviews for progress tracking.

• Education & consent: Use clear language and secure consent before therapy begins.

3. Establish Your Legal and Compliance Foundation

• Register your legal entity and financial systems

• Secure medical director and supervision agreements where required

• Ensure clinician licensure across all patient states

• Implement HIPAA-compliant systems and data protections

• Confirm DEA and telehealth prescribing compliance for testosterone

• Review all advertising to meet FTC and medical marketing rules

4. Build Your Digital Infrastructure

• HIPAA-compliant telehealth platform for video and asynchronous visits

• Integrated EHR for labs and prescriptions

• Secure messaging and refill reminders

• Outcome dashboards to track engagement

5. Recruit and Train Your Clinical Team

• Hire licensed prescribers (MDs, DOs, or NPs) and a supervising physician where required.

• Establish standardized onboarding, credentialing, and escalation protocols.

6. Choose Your Pricing and Revenue Model

• Cash pay: Simple, transparent, fast to launch.

• Membership: Predictable revenue through monthly subscriptions for ongoing care.

• Hybrid/insurance: Broader access but more complex billing.

7. Go-to-Market (GTM)Strategy

To achieve the best results, you need to create an actionable marketing strategy that details:

• Your business's value proposition 

• Product/service offerings 

• Launch strategy/activities 

• Key performance indicators (KPIs)

Decide your core marketing and sales channels 

• Email/SMS

• Segmentation and sequences

• Influencer partnerships

• Physician and client referrals  

• Community partnerships (e.g., gyms, wellness coaches)

• Pay-Per-Click (PPC) ads

• Social media ads

• SEO content 

Other GTM Tips to consider:

• Search marketing: Capture intent for “low testosterone clinic near me” or “hair loss treatment online.” Will require some SEO research.

• Content: Publish symptom checklists and explainer blogs to build trust.

• Social proof: Showcase clinician expertise and real patient outcomes.

• Partnerships: Collaborate with fitness studios and wellness brands

Designing a Seamless Patient Experience

Retention comes from trust, ease, and clarity. Here are a few things to keep in mind as you build out your patient experience.

• Simple onboarding: Same-day scheduling, mobile-friendly forms, clear instructions.

• Always-on support: 24/7 messaging or refill assistance improves satisfaction.

• Progress tracking: Show visible results — improved labs, mood, focus, or energy levels.

Your Men’s Health Clinic Launch Checklist Summary

• Define your clinical niche and target audience

• Map your care and follow-up protocols

• Register your business and confirm licensure

• Implement HIPAA and DEA-compliant technology

• Recruit and credential clinicians

• Set pricing and membership plans

• Build a conversion-ready website

• Develop educational marketing content

• Plan your launch and growth campaigns

Launch Your Men’s Health Brand Faster with OpenLoop

Whether you’re launching a telehealth brand or hybrid men’s clinic, OpenLoop provides the infrastructure to go live quickly and compliantly.

• 50-state clinician network with TRT and longevity expertise

• White-labeled tech stack (EHR, scheduling, messaging)

• DEA and telehealth compliance built in

• Integrated lab and pharmacy network

• Patient support and follow-up tools

Trusted by 3M+ patients annually and 300K monthly visits, OpenLoop helps digital health brands scale safely and confidently.

Ready to launch? Let’s redefine men’s health — together. Contact us today!

*This content is intended for general informational purposes only and should not be construed as legal advice. For guidance on your specific situation, please consult a licensed attorney.