Healthcare’s Role in the Pharmaceutical, Nutraceutical and Cannabis Industries with Martha Futterman-Troop
“My advice to other people in the medical field is to keep abreast of the trends, listen to what's going on, be a part of the professional societies...and listen to what people are saying.” [23:40]
About Martha Futterman-Troop
Martha Futterman-Troop is a pharmaceutical and homeopathic sales executive with more than 15 years’ experience in rheumatology, sports medicine, orthopedics, neurology, and cardiology. Martha is currently the Director of Business Development at CapsCanada / LyfeGroup, leading global pharmaceutical manufacturers that apply cutting-edge technology and medical research to tackle complex challenges in healthcare and enhance quality of life for patients.
Product Spotlight [2:44]
We chat about one of the most exciting products Martha’s team is working to launch - the delivery of empty hard-shell capsules in both vegetarian and gelatin forms to the pharmaceutical and nutraceutical manufacturers they partner with.
Capsule Trends [5:11]
Martha discusses the journey to and the need for plant-based capsules and interior capsules, targeting capsules that make it all the way through digestion and into the lower intestine.
Adapting New Technology To Better Serve Changing Patient Requirements [11:43]
We discuss the constant evolution of her industry to meet changing patient demands around comfort, ease of use, and even taste.
New Drug Adoption [18:15]
Martha walks us through what needs to happen in order for a new drug to hit wide adoption, including the complex machinery behind the scenes allowing for mass production and distribution worldwide.
Advice For Fellow Pharmaceutical Manufacturing Companies [24:50]
Martha shares some proven advice for her peers in the industry as they launch and scale operations. Hint: the courage to ask for help and the ability to listen actively are both powerful tools.
Personal LinkedIn: https://www.linkedin.com/in/martha-futterman-troop
LyfeGroup Website: https://www.lyfegroup.com
LyfeGroup LinkedIn: https://www.linkedin.com/company/lyfegroupco
CapsCanada Website: https://www.capscanada.com
CapsCanada LinkedIn: https://www.linkedin.com/company/capscanada